How do you get your company noticed on LinkedIn? Writing articles on your company page can get you noticed and drive huge traffic to the company profile. Think of LinkedIn as a platform where you not only present your company profile but share their ideas, connect with followers, and show off your expertise.
Write articles on your LinkedIn company page and you’re all set to share your company’s story, share useful tips, and even start conversations to bond with your audience like a pro.
In this guide, check out how to write a LinkedIn article for your company page so your company always gets noticed.
Why Write Articles on Your LinkedIn Company Page?
1. Build Brand Authority
Publishing insightful articles allows your brand to stand out as an industry expert. When you share valuable insights, trends, or solutions, people begin to see your company as a leader in your field.
2. Increase Engagement
LinkedIn articles offer a more in-depth way to engage your audience compared to regular posts. Well-crafted content invites readers to like, comment, and share, which boosts visibility and interaction.
3. SEO Benefits
LinkedIn articles can show up on search engines, which helps expand your company’s reach beyond your immediate network.
4. Direct Communication with Your Audience
Articles allow for more detailed storytelling and direct communication. You can engage with your followers in the comments, building stronger connections over time.
Step-by-Step Guide to Writing a LinkedIn Article
Step 1: Access Your LinkedIn Company Page
Go to your company page after logging into your LinkedIn, now click on the “Start a Post” button you see on the screen. Now enter “Write an Article” to enter the article editor.
Step 2: Create a New Article
When you finally enter the editor screen, now you’ll have space to write your custom headline, article context, and visuals to make your thoughts more attractive and user-eye-centered. Now, you can Take time to plan and outline what you want to communicate.
Step 3: Craft a Strong Headline
Your headline is the first thing readers see so is of crucial importance. Keep patience because it needs to be engaging and concise. Try to keep it under 60 characters and include relevant keywords. A compelling headline will spark curiosity or offer a clear benefit.
Example: “5 Emerging Trends Shaping the Future of Marketing”
Step 4: Structure Your Article
Your article should be well structured so you are in clear flow from start to finish. Add the content into sections with subheadings to improve readability this way more people will read your articles. Also, bullet points or numbered lines are necessary for key points.
Example Structure:
- Introduction: Briefly explain why the topic is relevant.
- Body: Go into detail, using subheadings to break up different points or sections.
- Conclusion: Summarize key takeaways and include a call to action.
Step 5: Add Media (Images, Videos, Links)
Visual elements can make your article more engaging. Include relevant images, infographics, or videos to support your content.
Example: If writing about new technology trends, include screenshots or diagrams of the tech in action.
Step 6: Proofread and Edit
Before publishing, review your article for grammar, readability, and structure. A well-polished article demonstrates professionalism.
Step 7: Publish and Promote
After hitting “Publish,” don’t stop there! Share your article across LinkedIn, and encourage employees to engage with it. The more visibility it gets, the more engagement you’ll create.
Best Practices for Writing LinkedIn Articles
1. Know Your Audience
Curate your article as per your audience’s needs and interests so they can feel if it's really for them. If your followers are marketing professionals, focus on marketing strategies and trends when planning a topic to write an article on your LinkedIn company page.
2. Keep It Professional, But Engaging
LinkedIn is a professional platform but still, your article doesn’t have to be overly formal. Keep the tone conversational, but ensure the content remains insightful and valuable.
3. Use Visuals Effectively
Include visuals that complement your content. This could be photos, graphs, or even embedded videos. Images should be relevant and enhance the reader's understanding.
4. Optimize for SEO
Use industry-specific keywords throughout your article to help your content show up in search results. LinkedIn and search engines like Google both work on keyword concepts.
5. Call to Action (CTA)
Including a CTA to encourage interaction with users. At the end lines ask readers to leave a comment, share the post, or follow your page for more updates this will help make a strong connection.
Example CTA: “What are your thoughts on these trends? Comment below with your insights!”
Mistakes to Avoid
1. Overly Promotional Content
Do not write an article that feels like you’re advertising anything. Your readers want to learn and engage and do not want to get sold. Focus on providing value and stop promoting products or services.
2. Ignoring Engagement
Once your article is published, engage with those who comment or share it. This keeps the conversation going and builds relationships with your audience.
3. Poor Formatting
Do not Write the text in long blocks doing this can overwhelm readers. Use of subheadings, bullet points, and short paragraphs makes your content easy to scan.
How Long Should a LinkedIn Article Be?
LinkedIn articles should ideally be between 500 to 2,000 words not too long that people get bored and not too short that is not enough information. Shorter articles but not less than 500 work well for quick insights or tips, while with longer articles you can go in-depth. But, it’s still important to focus on quality over quantity.
Example: A 1,200-word article can include key statistics, actionable strategies, and industry examples.
Conclusion
Now you know how a LinkedIn article helps build engagement strongly connect with your audience and get your company noticed. All you need is to have good structuring ability for the sections better words to convey your idea and an important concern to discuss.
Always include insights to make your content more meaningful so your audience does not resist reading it! So choose a topic to write an article on and see your company grow already!
